Food Genius Wins Food Network Brand Hackathon

Dec17, 2012

Last week, five companies faced a panel of Food Network judges to present their version of a brand hack that would take the channel to the next level.

Each team had 10 minutes to convince the likes of Andy Weissman of Union Square Ventures, Eater co-founder Ben Leventhal, Food Network Star Winner Justin Warner and two other network executives that their idea was worth $25,000. Local data startup Food Genius walked away with the top prize, besting competitors such as Waze, Cool Eggs, and Raved.

We got Food Genius founder and CEO Justin Massa to dish on his experience at the Food Network Hack@thon, which was sponsored by Ad Age. Here’s what he had to say…

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