Review site G2 Crowd scores high enough to land $7m in new funding

Jul29, 2015

G2 Crowd, which provides reviews of other companies’ software products, has itself passed muster sufficiently to announce today it has received $7 million in new investment.

The Highland Park, Illinois-based company bases its product reviews on assessments in which “real users [share] their experiences with each other,” company cofounder and CEO Tim Handorf told me via email.

The detailed reports include a Grid, where products that have received the most user reports in a category are visually scored among four quadrants — Leaders, High Performers, Contenders, and Niche. The visual placement and ratings are positioned along two axes — Satisfaction, as discerned from user reviews, and Market Presence, determined by info in user reviews as well as vendor size, market share, and social media impact.

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