4 Qualities of the Best Marketing Leaders

Sep30, 2016


I was thrilled to recently join the Salesforce Marketing Cloudcast for their 50th episode. The show is an exceptional resource for marketers. Heike Young and Joel Book, were key members on my team at ExactTarget, and they do an amazing job hosting the show.

In the episode below, we cover a lot of ground, including four qualities of the best marketing leaders:

  1. They’ve developed both right and left brains.
  2. They think like recruiters.
  3. They’re committed to company culture.
  4.  They focus on the what before the how. 

If you like, you can check out Heike’s notes from our conversation here.


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