Our Approach

Investing more than capital.

Fueling High-Growth Tech in the Midwest

Our investment thesis is centered on funding early stage technology companies in the Midwest. We believe in the incredible potential of the Midwest tech ecosystem, and we empower entrepreneurs to propel their proven ideas into commercial scalability.

We focus our investments on technology companies with B2B SaaS (Software-as-a-Service) and consumer marketplace business models. We invest in strong go-to market teams who are visionary and tenacious. Beyond our capital investment, we equip entrepreneurs through our expertise in sales and marketing and talent development. We take pride as a team in being responsive and impactful to all of our stakeholders: entrepreneurs, co-investors, and limited partners alike.

Browse Our Portfolio

Our Ideal Startup


Located in the Midwest or connection back to the Midwest


Typically raising first or second round of institutional capital.


Tenacious leadership with previous startup experience and deep domain expertise


High growth and attractive market size with a demonstrated go-to market strategy


Beyond proof-of-concept stage, with fast growth and low customer churn

Read Our Pitch FAQs


Stay current on our most recent investments, news from our portfolio, and the latest happenings around the Midwest tech and venture capital ecosystem.

Stay in the know