Wednesday, March 8, 2017, 1:00 pm ET
Pricing keeps many seed stage CEOs up at night. It represents the ultimate referendum on how much value your product has created for would-be users. And, unlike in other industries, software companies have nearly limitless possibilities when it comes to how and how much they can charge their customers. In fact, our research shows that public SaaS companies capture anywhere from $100 to $1.8M per year on average from their customers.
To help overcome the issues many CEOs and leaders face when pricing their software products, we surveyed over 1,000 SaaS executives, including more than 400 seed stage companies, about how they approach pricing. On 3/8, join Kyle Poyar, Director of Market Strategy at OpenView, Monika Saha, VP of Marketing at Zuora and Guy Turner, Partner at Hyde Park Venture Partners, as they discuss the findings of this survey as well as pricing and go-to-market decisions that are vital for long term success.
In this webinar you’ll learn:
1. How early stage SaaS companies approach pricing
2. What are the best pricing models and value metrics in SaaS
3. How to choose whether to offer a freemium product
Kyle Poyar, Market Strategy at OpenView
Kyle Poyar is the Director of Market Strategy at OpenView, helping their portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy. Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. He completed more than two dozen projects, which commonly drove ARR improvements of 10-20%.
Monika Saha, VP of Marketing at Zuora
Monika Saha is VP of Marketing at Zuora and has 15 years of experience in the Software Industry. She currently manages the teams and processes that are responsible for engaging customers throughout their journey via multiple product marketing and field marketing efforts. Monika loves the fast pace of startup culture, and lives in San Mateo with her husband, a fellow start-up entrepreneur.
Guy Turner, Partner at Hyde Park Venture Partners
Guy Turner is a partner with Hyde Park Venture Partners. As an early stage VC, Guy is big fan of fast growth and entrepreneurs who know how to make it happen, and he strives to help as much as possible. Guy has led investments in numerous B2B software companies and serves on the board of Cribspot, FarmLogs, and Zipnosis, among others. Guy joined HPVP in 2011 from Boston Consulting Group, where he focused on corporate strategy across a variety of industries. Guy spent his early career as a mechanical engineer with Raytheon and General Electric and holds a B.S. in Mechanical Engineering from Cornell University and an MBA from Chicago Booth. Guy is also a Siebel Scholar, Kauffman Fellow, and co-inventor on two US Patents.
— Hyde Park VP (@hydeparkvp) February 10, 2017
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