With Pinterest poised to take its first ad product, Promoted Pins, public, retailers and brands that have so far been testing the waters on the social pinboard are now beginning to look more seriously into optimizing their activity on the site. One company that has been helping in that area is Ahalogy, a Pinterest marketing platform which is today announcing $3.1 million in Series A funding, co-led by Hyde Park Venture Partners and Origin Ventures.
Today, Ahalogy works with a little over two dozen brands, including names like Kellogg’s, Townhouse, Eggo, Rice Krispies, Kraft, other P&G brands, Gap, Piperlime, Frontgate, Grandin Road, and more. Gilbreath explains that while other firms may have hundreds of clients, Ahalogy goes deep with a smaller number – they even turn down customers when they don’t feel that they would benefit from the optimization and marketing assistance Ahalogy currently offers.
Another key difference between Ahalogy and competing firms is the business model: it’s not a social media software platform sold on a subscription basis (SaaS)…Read Original Article