Location, Location, Location: How Geofeedia Created Its Own Industry

Mar22, 2014

On April 17, 2013, Baroness Margaret Thatcher’s coffin was drawn through the streets of London by the King’s Troop Royal Army. It was one of the largest funeral processions in modern English time and it’s coverage was being powered by a small startup here in Chicago: Geofeedia.

As the Iron Lady was carried by gun carriage through the miles-long route, the BBC aggregated all of the photos and posts shared across social media platforms into an online interactive map, in real-time. This innovative coverage provided not only the BBC but the world with a first-person perspective of the event.

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