Iris Mobile, a five-year-old mobile marketing technology firm founded by former Motorola employees, has raised $3 million in venture capital from local investors led by Origin Ventures. The company’s three co-founders all previously worked at Motorola. Cezar Kolodziej, who serves as Iris Mobile’s chief executive, was the chief architect of Motorola’s messaging business. Iris Mobile’s technology allows brands to embed “rich content” such as videos and image-heavy coupons into a message for any kind of phone, even non-smartphones.
Playing an embedded video doesn’t require a data plan. The technology “works on each and every mobile device,” said Deep Malik, co-founder and chief operating officer. “We have technological advancements in the platform to really detect each and every device. We take into account every idiosyncrasy of either the wireless carrier or the device. It’s fully optimized, whether it’s an iPhone or a (Samsung) Galaxy or a flip phone.” Malik said consumers who receive Iris Mobile’s messages redeem coupons and promotions at a rate that is two to five times higher than plain SMS or MMS messages. The company’s customers include big brands such as Cartier and Kellogg’s, as well as ad agency Leo Burnett…Read Original Article