Imagineer & Synap Merge to Create the Premier Provider of CRM Software and Services for the Asset Management Industry

Feb22, 2018

Imagineer Technology Group, a provider of investor relations and fund marketing software to the asset management industry, and Synap Software Labs, a provider of cloud-based investment research, due diligence, and account management applications, are to merge.

The combined business will operate under the Imagineer name.

“Since our founding in 1998, Imagineer has been committed to transforming the way fund marketing and relationship management professionals engage with and service their clients,” says Erol Dusi (pictured), founder of Imagineer, who will continue to serve as President of the company. “We are excited to join forces with the Synap team whose rich experience building Software-as-a-Service (SaaS) products for the investment management and CRM software industries complements our own.”

Jeremie Bacon, who will serve as CEO of Imagineer, and the rest of the Synap team, including co- founders, Michael Boeke and Matt Mitchell, are co-founders or early veterans of Backstop Solutions Group, another software company catering to the alternative asset management industry.

Bacon says: “Over more than a decade, Erol and I built a strong friendship that evolved out of mutual respect, shared values, and healthy competition. Bringing our teams together enables us to leverage our passion for serving clients and our never-ending commitment to engineering the best cloud-based products in the market.”

As a result of the merger, Imagineer clients will be able to take advantage of an expanded product suite. Imagineer’s Clienteer and Webvision platforms provide relationship management and reporting solutions for investor relations and fund marketing professionals in the hedge fund and institutional asset management industries. Its other products, Synap and Fundinsight, enable investment professionals at endowments, foundations, and other asset allocators to obtain a holistic view of their manager research, operational due diligence, performance analytics, and portfolio management functions. The expansion of its product suite means the combined company can pursue new business opportunities and service more clients, from young startups to the largest asset managers in the world.

In conjunction with the merger, Imagineer has also secured a significant follow-on investment from its primary backer, the Kemmons Wilson family office.

“We believe in Imagineer’s leadership team and their vision,” says Cecil Carney, Chairman of the Board and President of Private Investments at Kemmons Wilson Companies. “We are confident this merger will significantly benefit our hundreds of clients, employees, and stakeholders.”

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