Led by Institutional Venture Partners – whose portfolio includes companies like Dropbox, Giphy, Grammarly, Kayak, LegalZoom, Marketo, Netflix, Slack, Tivo and beyond – other backers in the round include Emergence Capital and returning investor, Accel. Hyde Park Venture Partners initially invested in G2 Crowd back in 2014 and has been working alongside the team ever since, with Tim Kopp serving on their board since inception.
G2 Crowd is the world’s leading review platform for B2B solutions, leveraging over 500,000 reviews from validated users to drive better purchasing decisions. Every month, more than 1.5 million people visit G2 Crowd’s site to gain unique insights on more than 58,500 products across 1,200 categories, along with expert educational content on everything from IT to digital trends to logistics. Users can compare and select the best software and services based on more than 500,000 peer reviews. In the last 6 years, 23 million business buyers have utilized G2 Crowd.
The latest funding round will advance the mission to become the next Amazon for business, says CEO & co-founder, Godard Abel. The company seeks to provide the insights business professionals need to gain confidence in their buying decisions and become more successful in their jobs, ultimately changing the way decisions are made by bringing transparency to B2B buying. The new investments will spur additional growth, including a 500% headcount increase at offices in Chicago, San Francisco, and overseas.Read Original Article