Limelight Platform Inc. today announced it has successfully closed $3.1 million in seed funding in its first year. The marketing automation technology company is providing F500 clients with the world’s first end-to-end platform to optimize their live marketing activities at every touchpoint with consumers.
A cloud-based solution, Limelight lets marketers prove and improve the ROI of every ‘live marketing’ experience, defined as every face-to-face interaction between a brand and consumer. Through Limelight, brands can plan, build, communicate and measure campaigns in one place, replacing point solutions and custom work from a multitude of vendors. The live marketing automation platform gives brands the control to track and optimize the performance of live marketing activities such as experiential programs, test drives, trade shows, sponsorships, sampling programs and branded consumer events. Watch how Limelight works here.
The growing number of clients using Limelight include Allstate, BMW, Bosch, Infiniti, Mercedes-Benz, and Scotiabank. While 33% of businesses have already implemented or started to implement marketing automation software, another 30% are planning to do so in the near future as they look for new ways to make their marketing operations more efficient and trackable. (Source).
“There’s clear demand from brands to increase ROI from their live marketing efforts,” said Jonah Midanik, Limelight founder and CEO. “It’s exciting to see big brand marketers willing to embrace new technology.”Read Original Article