Founded in 2009, Base is a modern, easy-to-use sales force automation (or SFA) solution that was built with the needs of salespeople in mind – providing integrated tools for communication, lead scoring, reporting and more. The company is widely recognized by customers and industry analysts for its leading mobile app and a user-friendly experience.
Currently serving over 5,000 customers globally across industries, Base has offices in San Francisco and Poland. Zendesk will continue to invest in Base’s ongoing market growth and product development, focusing on existing customers and delivering products for smaller, fast-growing sales teams, to ensure service and sales teams can better collaborate and improve the customer journey. Each of the 125 members of the Base team will be offered roles at Zendesk, who will continue to support all existing Base customers.
Hyde Park Venture Partners originally invested in Base (formerly known as FutureSimple) in March of 2014, and then followed on into Base in their Series C round in 2015. Since that time, the Base team has been committed to providing a seamless customer experience across sales and support. Bringing Base into the Zendesk family will result in faster, better product development, to offer the best experience in relationship management.Read Original Article