Strap

Human data intelligence for marketers

ABOUT THE COMPANY

Strap is a software and analytics platform that unleashes the potential of wearables for developers, enterprises, and brands. The flagship offering, Strap Metrics, is a cross-platform analytics SDK for wearable applications that runs on smart wearable devices and offers unique data insights about users and app performance. Strap was founded in early 2014 by Steve Caldwell, Patrick Henshaw, and Joey Brennan, and is headquartered in Cincinnati, Ohio.

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