We’ve entered a new era of content engagement in which attention is an increasingly rare commodity that marketers can’t afford to waste. The challenge is how to do more with the moments of attention you generate across all channels by guiding your prospects through the right sequence of content here and now.
PathFactory helps you seize these moments by shifting from scheduled, one-and-done programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it.
PathFactory’s content engagement metrics go “beyond the click” to provide actionable insight into what prospects are reading or watching and for how long so marketers can quickly and accurately identify and accelerate sales-ready buyers.
Leading brands including DocuSign, Polycom, Thomson Reuters and Vodafone use PathFactory to increase the volume and velocity of qualified leads, shorten sales cycles and grow marketing’s contribution to revenue.
Your buyers are ready for more right now. Why make them wait?
Do more with the moment with PathFactory.
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