Blooom is the new way to 401k. No more complicated charts and graphs. Blooom manages your 401k for you, automatically adjusting investments to your risk tolerance and rebalancing as markets shift. Blooom is a Registered Investment Advisory firm that was co-founded by a few guys that grew up in the Midwest. With over 30 years of cumulative experience in advising real people with portfolios that have range in value from $250 to $100,000,000, odds are they can fix yours too.